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Tag Archives: business

Business, Entrepreneurship and My Decision to Share More

For the past several months I’ve been thinking about revisiting a series on my blog about how I made the decision to start my own business, what drives me as an entrepreneur and lessons I’ve learned in the past 7 years I’ve been in business. I am, by no means, an expert. But I can say what has (and has not) worked for me. I am often asked by friends and acquaintances how I came to be a business owner and what it’s like to work for myself and work from home. I hope to share that and more with you.

DSC_4408Just to be clear, this series is not intended to tell you how to prescriptively open and run a business. There are a lot of business models and a lot of research you can do to start your own company. I did a lot of my own research (and still do), so I encourage anyone who is looking to start a business to really buckle down and learn before jumping into something that can so greatly affect your finances and lifestyle.

You also won’t find me giving you legal advice or tax assistance. I’m not a lawyer or accountant and have no plans to be either. If you need legal or tax advice about your business, there are a lot of great small business lawyers and accountants out there.

If you’re thinking about starting a business or just want to know a little about what it’s like to work for yourself, I hope you’ll follow along, ask questions and maybe even be inspired to start your own business or project that you find fulfilling. My own experiences and some obstacles here and there have taught me great lessons. I also plan to share some interviews or profiles of other women business owners who I respect and who inspire me. I hope this series serves as a source of experience and inspiration for you.

 
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Posted by on September 13, 2017 in Entrepreneurship

 

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This Season of Life: 12/52 “six years”

This Season of Life is a 52-week photography project through which my friend Mary and I will share photos that depict various moments from the current season in which we find ourselves. Having remained friends for the past 12 years, we have experienced a lot of seasons together (and some apart), as we now live in very different places. Having stayed in touch, we continue to share our life experiences and challenges with one another. This has been an incredible gift that continues to shape our friendship. We hope you will follow our Project 52 and enjoy the images that we share.

Six years. This past week I celebrated six years as a business owner. It’s hard to believe that six years have gone by in some ways. In others, it feels like it’s been double the time. I still remember the drive and excitement I had when I started my business in 2010. While I still feel that drive most days, there are hard days. There are days when things just don’t seem to be coming together as I’d planned. And there are days when the worries that come with a business take over. But then it’s time to snap out of it. And mostly, there are days when all we can do is be grateful for some of our favorite clients and the working relationships we have with them and special colleagues. Here’s to the next six, twelve, eighteen!

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Now, take a moment and check out my friend Mary’s photo this week: Peek Inside. While you’re at it, look around her site, Moe-Digger Photography, a bit more and view our last Project 52. I am sure you will fall in love with her photos and see what a special person she is, just as I have.

 

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Getting noticed as a business

This post is another in my entrepreneurship series (read more here and here). Now that you’ve decided how to structure your business and file the necessary paperwork to make it official, you’ve got a lot to do to make sure you get your name out there and attract your first customers/clients. Here are 4 tips on ways to get the word out about your new venture.

1. Build a website. This may seem like a no-brainer, but actually, your site will really depend on the type of business and customers you have. Do you have a product, a retail space, a service to sell? No matter what your business, internet presence is essential. Sites like Etsy and similar sites are great for those who don’t want to build a website to house their storefront. The traffic is already there. Consumers know about the site. Once you get your goods photographed and posted, the rest falls into place. However, I’d suggest having a social media forum to promote your products. This way, people will know to visit your Etsy shop.

There are also so many easy-to-build website options out there. If you’re even thinking about creating your own website, take a look at sites like Squarespace, WordPress and many others and get a feel for what each one offers. There are many other options out there. Just do a bit of searching to find out what will work best for you. More complex sites may require you to hire a web designer. That’s ok! This might give you more freedom in what your site will allow you to do and can take your landing page to the next level. Check out options like Fatcow.com or GoDaddy.com. Again, there are so many possibilities. So, take your time and research your options before you commit to one specific site or space.

Be sure to purchase your domain name. This is important! This way no one else can use your domain name. You own it.

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2. Be social where your customers/clients are social. What do I mean by that? If your target market can usually be found on Twitter, start practicing how you can provide useful content in 140 characters or less. If your ideal clients tend to hang out on Instagram, focus your efforts on creating appealing images and captions that will attract these people to your IG feed and to your site. If you have a service-based business, make sure that your LinkedIn profile is updated and chock full of information that demonstrates your expertise. Be available to respond to comments and questions, too.

3. Respect the power of the hashtag. No, really. Use them. As annoying and overused as hashtags may seem in general, they are quite powerful. I prefer to put my hashtags in the form of a comment underneath my original posts on Instagram (so as not to clutter the caption), but within the tweet on Twitter (I think that’s the only option). It’s a matter of attracting only those who already follow you versus many more people who are searching for the item or topic you’re posting about. You’d be surprised how many more “likes” or “hits” you will get if you properly use hashtags. Look up hashtags that might fit what you’re posting about and research what people with similar interests use as hashtags, too. This will give you a good idea of where to begin.

4. Be social. What do I mean by this? It’s not enough to simply post your own content. You should also be commenting on others’ content and sharing ideas in a meaningful way. Leaving comments like, “Check out my page.” or “Visit my website.” won’t attract too many people. In fact, many people will probably block you from future postings on their pages. So, be sure to interact on others’ feeds and posts by sharing relevant and meaningful content that adds to the conversation.

Bonus tip! Make sure your site, feed, post, etc. has a “call to action” on it. Let people know how to find you and get more information on your services. What do I mean by a “call to action”? You could post something as simple as a short news blurb that affects your industry or product and that others might find interesting. If they are really interested, they’ll go to your profile, website or shop and want to find out more. If you don’t have a clear indication of how they can contact you or learn more about what you do, then you might as well have already lost them. Make what you do for a living and provide to your clientele very clear. Here’s an example:

Let’s say that you sell coasters. Yeah, I said coasters. Bear with me. You might post a photo on your Instagram feed of an appetizing cup of coffee or tea with one of your beautifully crafted coasters underneath. In addition to using hashtags that fit the scenario and your business, you should have your contact information or website listed in your profile. This way, when people come to check out your profile, they know that they can go to your page to read more, buy some of your beautiful coasters or just see what else you have to offer. A more straightforward call to action could be in the post itself. “Enjoying one of my favorite afternoon pleasures while testing my latest coaster design. Check back soon to find them in my shop!” See that? Call. to. action. 😉

 

 

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